The innovation, in collaboration with Viña Santa Rita, guarantees certification of origin, traceability, and safety through NFC technology and a specialized app.
Starting October 1, the ecosystem developed by Chilean engineers will be showcased at Parque Arauco CAV, allowing users to experience TAR System technology and receive a 40% discount on their purchase.
NFC Technology
Chilean-Style Innovation
TAR System launches its security ecosystem, composed of an unforgeable NFC chip and a specialized app. This allows users to verify wine originality, certification of origin, traceability, and interact with their purchases through evaluations and comments.
"It's a great opportunity for wine consumers. With our NFC app and technology, they can ensure their purchase is original, safe, and reliable," says Rafael Prieto.
TAR System Alliance – Viña Santa Rita
Chile's innovation arrives at Parque Arauco CAV in partnership with Santa Rita Vineyard wines, which signed a collaboration agreement in March to implement the technology in export product
he vineyard will offer 150 Casa Real Carmenere 2021 bottles with NFC chips, allowing users to learn about the wine's traceability while receiving a 40% discount for using the TAR Consumer app.
Prieto emphasizes the importance of this transparency link for producers, adding value to their products and enhancing their business image in foreign markets.
Instructions to get 40% OFF:
- Download the TAR Consumer app (iOS – Android).
- Sign up for the app.
- Scan the NFC chip of the Casa Real 2021 VSR bottle.
- Get the QR code from the platform and show it at the checkout.
